Programmatic Advertising | Benefits and Use Cases

The Importance of Diversification

One of the most significant changes a marketer can make is diversifying and taking advantage of the vast and diverse inventory that is available. Diversifying enables marketers to explore new avenues and effectively target audiences with specific interests and preferences. For instance, when working with a major Bingo game, we used the power of programmatic channels to efficiently reach players interested in such games. As a result, the app achieved nearly double its D7 (Day 7) ROAS target, showing how programmatic diverse reach can be a game-changer.

Reach Unconventional Audiences

Programmatic presents a breakthrough solution for growth marketers facing policy constraints in traditional channels. Apps in niches like cannabis, social casinos, betting, or real money games may struggle to surpass channel regulations. Leveraging programmatic platforms, we helped a lottery mobile app navigate these limitations and achieve success by precisely targeting their desired audiences with sustained success in more than 15 states across the USA.

Optimized Ad Spend

These platforms provide growth marketers with unique data insights into user behavior and preferences. This wealth of information enables to allocate ad spend strategically for optimal returns.

However, it’s essential to stay on the watch, as some campaigns may not yield immediate success.

We’ve experienced instances where quick assessments allowed us to reallocate budget and prevent inefficiencies in programmatic ad spend.

Accurate Measurement and Analysis

The integration of the SKAdNetwork 4.0 connection is a pivotal aspect of programmatic advertising. This sophisticated feature ensures precise campaign measurement and analysis, allowing marketers to understand attribution dynamics better. Armed with this knowledge, we’ve fine-tuned numerous strategies, optimizing budget allocation by prioritizing high-performing channels and excluding those that didn’t deliver desired results or were already covered externally.

Learning and Adaptation

We already know staying ahead in this landscape is crucial for success. Programmatic, which is powered by machine learning, shows increasing optimization over time. Collaborating closely with partners in this field, we’re always on the lookout for the latest updates and features, enabling us to quickly translate these advancements into improved outcomes for our clients.

Programmatic Directory

https://www.businessofapps.com/ads/programmatic/#directory This directory allows you to explore and filter by categories, ad formats, and models, providing a comprehensive resource for programmatic solutions.

For expert guidance and tailored recommendations, feel free to reach out to our team. We’re dedicated to helping you unlock the full advertising potential for your app’s growth and success.