Apple’s Latest Updates: The Impact on UA and Analytics
Apple recently announced a series of significant updates to its App Store, which have sent ripples across the mobile app community. This move, revealed on January 25, 2024, very fresh up to this moment, will be a topic of much discussion, and we will try to address it now.
📰 What’s New in the App Store?
Apple’s announcement highlighted three major updates:
1. Consolidation of apps: Developers can now bundle multiple games or apps into a single app. This feature is particularly beneficial for studios with multiple offerings, allowing them to streamline their portfolio under one roof.
2. In-app purchase system update: they revamped the in-app purchase system, a strategic move seen as a direct competitor to platforms like the Chat GPT Marketplace. This update enables developers to sell subscriptions for services like Gen AI or chatbots directly within their apps.
3. Enhanced app analytics: They introduced a new, more robust app analytics system. This tool is expected to reduce reliance on third-party marketing platforms and analytics tools, a boon for indie and early-stage developers.
Are you curious about how these Apple updates could impact your app or game? Reach out to us at Appvertiser.
👁 Our Insights | by Hagop Hagopian
1. Hyper-Casual Studios: It could happen that hyper-casual game studios will leverage the new app consolidation feature to unify their games. This move is expected to shift the focus of growth marketing heavily towards cross-promotion strategies. User Acquisition (UA) marketers’ roles might evolve, encompassing responsibilities in Lifecycle Marketing (LCM), like in-app messaging and push notifications for cross-promoting mini-games.
2. Competing with Chat GPT Marketplace: The update to the In-App Purchase System is seen as Apple’s strategy to compete with the Chat GPT Marketplace. It’s anticipated that publishers will start using this feature to sell subscriptions for their Gen AI or chatbots.
3. Apple’s Play in Analytics: The new app analytics tool represents a typical Apple strategy to edge out other industry players. This move could lead to a decreased dependency on third-party Mobile Measurement Partners (MMPs) and user analytics platforms. While beneficial for indie developers, it wouldn’t be surprising if Apple starts monetizing this service once it gains widespread adoption. From a growth marketing standpoint, this could mean increased reliance on Apple’s attribution model, SKAD.
