Welcome back to Appvertiser Chats, where we dive deep into the mobile advertising and technology hottest conversations. Today, we’re joined by Bob Hollanders from Appier, discussing the company’s unique journey in AI-powered innovation.

Q: Let’s dive right in: what sets Appier apart from the crowd?

A: At Appier, our edge lies in unwavering commitment to AI-driven solutions. Many offer tech, but we take it further. Our mission? Turning AI into a return-on-investment powerhouse. This drive infuses every part of our strategy, from products to customer connections.

Q: Nice! And how has your adoption of AI evolved over time?

A: We can say our AI journey is a game-changer. Melding generative and predictive AI, we’ve definetely created a business revolution. This combo, blending content flair and outcome foresight, doesn’t just solve issues – it transforms potential into solid results.

Q: Got it. What about AI in your products? How is it different from before?

A: AI’s integration revamps us. Generative AI crafts resonant content, while predictive AI sharpens decisions. It’s not a touch-up – it’s a total revamp. Unprecedented personalization and predictive power are now our core.

Q: How does Appier’s approach empower growth marketers, and can you share growth stories?

A: Of course. We equip growth marketers for precision and engagement. We optimize, personalize, and harness data for real growth. One example? An Asia Pacific e-commerce leader saw 45% more engagement and 25% conversions. A regional brand slashed content time 80%, leading to 30% more output and 18% sales growth.

Q: Now, when is Appier the right partner for media buyers, and do you have market/platform focuses?

A: I love this question! Appier’s your ally for AI-powered campaigns. We supercharge insights, personalization, and ROI. Dynamic markets like e-commerce, retail, and finance gain traction. Perfect for digital platforms like social media, we decipher complex audience cues.

Q: And of course I’m going to ask about SKAdNetwork… What’s your approach to it?

A: Appier dives into privacy shifts like SKAdNetwork 4.0. adapting with clients, ensuring accurate attribution, campaign finesse, and precise measurement in the new privacy landscape.

If you’re curious about the impact of artificial intelligence on shaping strategic decisions for your business, Appier is your answer.

Visit their website now or reach out to Bob.