Bidease’s Programmatic Solutions With Matilda Lindström | Appvertiser Chat #11

Hi there! We’re back with another Appvertiser Chat,  your go-to series for the hottest mobile app marketing discussions. During these sessions, industry experts deep dive into their products, share their insights on app marketing, and predictions for the future of the app industry. 

Let’s unravel what’s ahead in this session! 🔓

Today joins us Matilda Lindström, Associate Account Executive at Bidease. With a strong background in this customer-facing position, she enforces Bidease’s fully transparency and value-driven advertising strategy.

What are you waiting for? Dive in this chat!

Do you prefer to listen or watch? Check it now on

🎙Spotify: https://podcasters.spotify.com/pod/show/appvertiser/episodes/Bideases-programmatic-solutions-with-Matilda-Lindstrm-e2g6gem 

▶ Youtube: https://youtu.be/7OxZex6ke8Y

Q: Let’s start things off on a fun note – what is your favorite app currently, and what do you love about it?

A: Spotify is my favorite app. I love to always have something in my ears, whether it’s music or a podcast. The ability to put on a personalized playlist that is recommendation-based and trained by what I listen to is perfect for my change of moods and music taste. As a Swede, I am also a bit biased since Spotify is Swedish 🇸🇪.

Q: For our readers who may not be familiar, could you tell us about Bidease?

A: Bidease is a fully transparent programmatic DSP that specializes in mobile app marketing and app promotion. Our goal is to help mobile marketers grow their apps with automated, highly-customizable machine learning campaigns. We offer user acquisition, retargeting, and brand engagement solutions that find the best inventory for clients looking to scale. As a user acquisition agency, we focus on helping clients acquire new customers efficiently.

Q: The ad tech industry is incredibly competitive. How does Bidease differentiate itself in this environment?

A: As the industry has consolidated, it’s become harder for smaller apps or apps from emerging markets to find a programmatic solution that works for them. That’s why, as Bidease maintains our own proprietary servers and has local teams based in these emerging markets (like the Middle East and North Africa), we are able to significantly cut our operating costs and enter these rapidly-growing markets with greater efficiency, flexibility, and expertise.

Combined with our fully transparent and customizable machine learning campaigns, Bidease offers white-glove service to all mobile app marketers from diverse regions, verticals, and stages of development. This approach positions us as a leading growth marketing agency and performance marketing agency.

Q: Every company has its set of challenges… What are some common issues your clients face, and how does Bidease solve these problems?

A: Programmatic is commonly viewed as a “black box” industry where marketers don’t have full access to the data and optimization strategies that affect their campaigns. As a result, many of our clients came to us frustrated about not having the actionable insights they needed to meet their goals.

At Bidease, we offer our clients a co-pilot seat alongside our ML, giving them full access and transparency to the very same data and dashboards our internal teams and systems use to optimize their campaigns. In addition to providing granular data like bidding costs and SSP insights, Bidease teams build strong relationships with all our clients to guide their media buying efforts. Whether it’s a mature client interested in testing a new targeting strategy or an emerging client just starting their programmatic journey, Bidease values each and every one of our partners, regardless of size. This is part of our growth marketing service.

Q: What future developments are you most excited about? Are there any upcoming trends in mobile advertising that you think our readers should watch out for?

A: At Bidease we’re continually innovating, so there are a lot of developments I’m excited about! At the top of my list are our investments in owned and operated inventory (specifically from emerging markets like the Middle East and North Africa), mediation services, and updates to our proprietary servers.

We’re also researching the benefits of neural networks and deep learning models, which process data in a way similar to the human brain. Ultimately, our goal is to reduce our clients’ time-to-goal so they can reach their KPIs faster and improve their performance with more accurate models. This ties into our overall App growth strategies and growth hacker marketing approach.

For trends, I recommend keeping an eye on EU data privacy policy. For example, Facebook and Instagram users now have the option to opt out of advertising by paying for an ad-free subscription. I think it’s going to be interesting to see how many users would rather pay than see ads. I imagine it’s just a matter of time until all social networks will offer a similar subscription option for their users. If so, then that’s even more reason to scale marketing efforts on other apps outside of social media.

Q: How does Bidease add value to your client’s creative strategy?

A: Bidease offers free, custom creative services to all our clients, whether they are a blue-chip company or a smaller business just starting out with programmatic. Fresh and regularly updated creatives are essential to long-term success on any DSP, so we prioritize these services from the start to help our clients reach their goals faster. By combining the creative expertise of our team members with proprietary ML algorithms, we optimize each client’s creative suite for better CTRs and ultimately down-funnel performance. Each campaign receives a designated ad-ops expert and CSM who overlooks the campaign performance, performs creative reviews, and ensures the client’s creatives stay ahead of industry trends. This is an integral part of our ad optimization strategy.

Q: With the importance of real-time analytics in DSP, how does Bidease help clients interpret and act on this data for campaign optimization?

A: All programmatic campaigns rely on data to succeed. That’s why Bidease focuses on quality traffic and data to optimize our clients’ campaigns: good data in equals good data out.

Bidease is a fully transparent demand side platform for mobile marketers.

Using a combination of proprietary programmatic advertising technology, machine learning, and first party data, its risk-free programmatic performance helps the world’s biggest brands to optimize campaigns across all major mobile formats for desired post-install behaviors.

📊 Needing actual, customized, and real-time dashboards in your campaigns?

Our data-driven experts team will be by your side from your campaigns set up to their tracking and optimizing process, all the way. Give as a call!