MobileAction with Alaattin Yertürk | Appvertiser Chats #8

Welcome back to Appvertiser Chats, your go-to series for the hottest app-marketing discussions. Here, industry experts deep dive into their products, share their insights on the industry, and predictions for the future of it. Tune in to hear, watch, or read the genuine views of the people shaping the industry.

Would you like someone to be here? Leave your comment!

But let’s find out who will be joining us today…🥁 

🥁 This time, we will chat with AlaattinYertürk, Senior Customer Success Manager at MobileAction.

As a professional with a strong background in B2B SaaS and AdTech, in MobileAction Alaattin excels in Sales Operations, CRM, and Customer Retention, nailing a strategic approach that leads him to ensure customer satisfaction and foster key relationships for business growth. Alaattin’s straightforward presentation skills and focus on customer engagement have contributed to the success of his teams and projects for years.

Now, don’t waste more time on introductions! Go hear him now in this must-view 1o1.

Q: Hi Alaattin! Please go ahead and introduce yourself. Don’t forget to tell us your personal favorite app, and also the category you enjoy most working with.

A: I primarily assist our customers with their utilization of MobileAction’s tools, and with their mobile app marketing strategies. Since we are in the mobile app industry, I had the opportunity to get to know a lot of mobile apps. But my favorite is, among many apps that I enjoy, Spotify as I am a music enjoyer. My favorite category is Casino Games, not because I have ever downloaded and played one, but I work with a lot of app developers from that category 🎰

Q: What’s the most common scenario where MobileAction helps app developers or marketers to boost their campaigns?

A: MobileAction’s strongest feature is having combined all aspects of mobile app marketing into one platform. Mobile app marketers can use MobileAction’s tools to gather intelligence and insights on ASO, Creative Advertisement, Apple Search Ads, Google UAC, financial metrics, etc. In addition to all those, they can use that intelligence to boost their Apple Search Ads campaigns using Searchads.com, an ASA campaign management solution offered by MobileAction. 

On the other hand, it is not over yet! MobileAction’s dedicated client team, me and my colleagues, are helping every customer that works with us with our vast expertise and know-how. We are a performance marketing agency that aids in app promotion and user acquisition.

Q: Let’s say I am working on creative research because I want to do cultural localization in a certain country. How can we leverage your platform to do this?

A: MobileAction offers the largest ad creative coverage in the industry with the most amount of networks covered, and over 70 million creatives stored in our database. Of course, the intelligence is coming from all across the world in different countries and languages for users to analyze and craft their own creative strategy.

Anyway, MobileAction’s creative intelligence is not limited to paid creative advertisement. It also provides organic metadata intelligence for millions of applications in the storefront. With that, users can see which countries and languages their competitors are localizing their creatives and keyword metadata for, and how they are doing that.

Q: Are there any best practice recommendations from your side for Customer Product Pages (CPPs) for launching tab placement today, per category?

A: CPPs are a great asset to utilize in AppStore with various Apple Search Ads (ASA) campaigns. The main purpose is obviously to appear in front of certain customer and intent types with custom screenshots to maximize Tap Through Rate (TTR) and Conversion Rate (CR) for your ASA campaigns.

Several tips from me can be listed:

• Make sure to highlight different elements of your app based on keywords you tie with the CPP to grasp user interest to the maximum.
• Make sure you have at least 6 vertical, or 2 horizontal screenshots. Otherwise, if you are organically ranking 1st for that keyword, your ad will be converted to a text ad, not displaying your CPP screenshots. And there will be a small place at the bottom of the screen that shows the 2nd organic ranking app 

Q: I see you launched “COMPASS”, which is very useful for analyzing User Acquisition spikes, right? Please tell me about it.

A: The newest product family of MobileAction, Compass, is launched to provide marketers the ability to analyze their competition and their activities in a combined dashboard. It is going to consist of 3 different modules: Explore, Trace, and Impact… What are these about?

🔎 Explore enables users to compare themselves with their selected competitors with 11 different reports on the same dashboard.

📊 Then, Trace detects spikes in performance metrics of your competitors such as downloads, revenue, category ranking, visibility, etc. Therefore, users can analyze potential reasons behind that spike with a single click.

🎯 And last, Impact will be doing the reverse of Trace, providing users with insights about their competitor’s shifts in their user acquisition strategies, and outcomes. This will enable users to analyze outcomes of certain user acquisition activities and be prepared for what to expect.

Q: Are you seeing MobileAction having a particular success with any of the categories from the app store? Or any type of campaigns?

A: MA’s tools were designed in a customer-centric way, based on the feedback we received from our customers over the years, that has shaped our product into what it is today. Considering MobileAction’s tenure in the industry and the variety of customers we work with, MobileAction offers cutting-edge solutions to all categories. However, based on my personal experience, we have worked with a lot of industry-leading casino clients, accumulating our know-how about that specific genre.

Q: What features would you recommend for an established company that is just starting to unlock a new channel?

A: When starting advertisement on a new channel from scratch, even for seasoned marketers and companies, it can be a little scary at first. It is going to be a Pandora’s Box where you don’t know what you will get until you spend a lot of money to get your results.

That is where MobileAction can help those advertisers a great deal by providing them valuable intelligence and insights about ad networks so marketers can browse their competitors’ activity in various networks, and what type of creatives are they running for performance to prepare for their journey in their new target network. This is essential for any growth marketing agency or performance marketing agency aiming to succeed in user acquisition and app promotion.

Q: We always ask this question; how do you see 2024 for mobile apps? Especially with upcoming privacy restrictions. Any new challenges, trends, opportunities?

A: I recently spoke about this same topic in a webinar attended by AppsFlyer, where we discussed SKAN 4 and expected attribution trends with it. Of course, the mobile app marketing landscape is constantly evolving with new limitations and challenges, but alongside those changes, we also keep discovering new opportunities and shape our marketing strategy based on that.

I have already stressed for this reason. Yet, I can’t hold myself back from highlighting the importance of intelligence and the ability to analyze what is going on in the industry to keep up with ever-evolving trends in the market.

That being said, I recall seeing a data set that showed year-over-year growth in mobile app ad-spend, and it was showing an increasing trend over time. Experts, data scientists, and myself forecast the continuation of that growth. So my advice would be to look out for new opportunities, app growth strategies, and channels to explore.

Q: Now, tell us a little bit about the present in Search Ads tool, ad automations, and automated bid strategies market and the solutions offered by MobileAction in this aspect.

A: Well, Apple Search Ads used to be a rather newer channel since its introduction in 2018. But now it is hard to say it is that new anymore. It has proven itself to be a great ad channel for app marketers to drive tangible KPI results if done right.

In another way, Searchads.com by MobileAction is offered as a CMP (Consent Management Platform) solution for ASA marketers to take their ASA game to the next level. How does it do it? With the help of cutting-edge technology developed by MobileAction’s engineers that allows users to automate their ASA strategies, and even leave the wheel to Artificial Intelligence with Smart Bidding to find optimal bid amounts for your keywords.

Q: And which has been MobileAction’s approach to the research ASA competitors need in the industry?

A: Since ASA is based on an auctioning mechanism based on bids and the relevancy of the keywords, it is imperative for marketers to be aware of competition. So, MobileAction’s Intelligence solutions allow its users to browse their competitor’s ASA activities and have a better understanding of their strategies. This also enables users to see over time changes in competition to make sure they catch competitive trends in time, before it is too late to adapt to them.

Do you need help with your Apple Search Ads? Get assistance from MobileAction’s specialists team!

The Apple Search Ads official partner, and also a pioneer in app market analytics and user acquisition optimization, is designed for app developers, marketers, and businesses across various sectors, providing a comprehensive and in-depth analysis of the mobile app landscape.

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