UGLY ADS | Imperfection meets ROAS
Aesthetic? Boring
Ugly? Viral
Forget about picture-perfect ads! We’re talking about Ugly Ads.
Instead of glossy visuals and scripted perfection, these ads opt for realness, spontaneity, and a good dose of humor.
They might feature amateur videos, quirky images, or even content straight from users themselves. The idea? Say goodbye to the aesthetic appearance and connect with viewers on a genuine level.
By embracing imperfections and steering clear of overly branded content, ugly ads aim to grab attention, spark engagement, and create memorable moments with consumers.
It’s all about standing out in a sea of cookie-cutte ads by being real, relatable, and downright fun!
Before we continue, let’s be clear: when we say “ugly ad” we’re not implying the brand or its products are ugly. It simply means the ad wasn’t made with a big budget or high production quality. But that doesn’t reflect on the quality of the brand’s products.
The goal of an ugly ad is to get customers to pay attention.
“Go ugly, go viral!”
See how Appvertiser+ Creative Studio can help you craft winning ads.
10 Hacks for Keeping it Real
1. Amateur Video Style: Shoot a video with a more basic visual quality, as if it were filmed with a mobile phone. You can capture everyday moments related to your product or service in an authentic and unpolished way.
2. Unconventional Images: Use images that are unusual or unconventional to stand out from the crowd. This can include blurry photos, low-light images, or screenshots of social media conversations.
3. Minimalist Design: Opt for a simple and minimalist design that focuses on the key message of the ad. Avoid excessive visual elements and bright colors that may distract the viewer.
4. User-Generated Content: Incorporate content generated by users themselves, such as video testimonials or photos of customers using your product in real-life situations. This helps create a sense of authenticity and connection with the brand.
5. Meme-style Ads: Create ads that mimic the style of popular memes on social media. Use humorous images and witty text to capture the audience’s attention and make your message memorable.
6. Focus on Functionality: Highlight the functionality and usefulness of your product or service rather than focusing on aesthetic aspects. This can be especially effective for practical or everyday use products.
7. Improvised Narrative: Create ads that appear improvised and spontaneous, as if they were recorded on the spot. This can give a sense of authenticity and make the viewer feel more connected to the brand.
8. Documentary-style Ads: Produce ads that adopt the style of a documentary or informative video. This can include interviews with experts, customer testimonials, or behind-the-scenes stories about how the product was created.
9. Parodies or Satires: Create ads that parody or satirize the clichés of traditional advertising. Use humor to highlight the absurdity of certain advertising approaches and make your message more memorable.
10. Low-budget Ads: Make the most of a limited budget by using simple materials and resources. This can include home recordings, basic design, and minimal editing to create authentic and effective ads.
Wondering how to blend Paid UA with stunning creatives? Book us to get a free audit + consultation on your current campaigns. Let’s talk growth!
