UDO Games aimed to boost user acquisition for Street Lifes in the US market. The goal was to achieve higher visibility and conversion rates through an optimized ASO strategy, leveraging in-app events and purchases.
THE SOLUTION
We implemented a comprehensive full-funnel optimization ASO strategy incorporating both in-app purchase and in-app event strategies. By launching three targeted in-app events, we enhanced engagement and visibility as we understood platform-specific strategies and changes in the algorithm, leading to significant improvements in rankings and conversions.