+1,965% Organic Impressions
+488% Top Keywords
+43% Conversion Rate
THE SOLUTION
We executed three major metadata updates and launched a highly targeted Apple Search Ads campaign to boost the app’s visibility and capture new users. The strategy focused on leveraging both in-app events and visual assets to increase engagement and brand awareness.
Key Actions
- Metadata Updates: Enhanced keyword optimization, leading to higher rankings and visibility.
- App Store Visual Revamp: Re-built store screenshots and created new app preview videos to align with user preferences.
- In-App Events: Launched 2 successful in-app events, with 4 more planned to sustain long-term engagement.
Apple Search Ads Campaign
We utilized multiple campaign types, including generic, competitor, designer, discovery, and brand campaigns. These allowed us to collect valuable data and gain insights into what would work best for the following weeks, ultimately resulting in a significant boost in impressions and conversions.</p
THE RESULTS
- Ranked Keywords: With the metadata updates, ShopThings saw an increase in ranked keywords, driving higher organic visibility.
- App Popularity: Although the brand’s popularity had been declining, the improvements in screenshots, preview videos, and overall ASO strategies led to a sustained recovery, evidenced by increasing installs and click-through rates (CTR).
- Impressions & Visibility: Apple Search Ads provided an extra push in visibility and impressions, driving steady growth in organic performance.
- Engagement: With a solid "add to cart" rate, ShopThings also gained critical insights from running various campaign types.
Organic Impressions
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Top Keywords
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Conversion Rate
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