PLAYSIDE

Games | Action
Playside, a top-tier mobile game developer, strategically enhanced user acquisition across multiple platforms, achieving remarkable D0 ROAS consistency for their leading games.
UA
Creative Strategy
Platform Diversification

Significant D0 ROAS
Improvement

x2 App Store
Visibility

THE CHALLENGE

Playside sought to optimize user acquisition strategies for three distinct games: "Animal Warfare," "Battle Simulator," and "Jurassic Warfare." The goal was to achieve a consistent Day 0 Return on Ad Spend (ROAS) across various platforms.

THE SOLUTION

We implemented a multi-platform strategy using Google Ads, AppLovin Ads, and Unity Ads to diversify user acquisition efforts. The discovery of TaurusX significantly enhanced Playside’s campaigns. Rigorous audience diversification tests were conducted using Facebook and Mintegral, allowing for targeted engagement.

Our team vigilantly monitored changes within AppLovin to swiftly adjust strategies, ensuring optimal performance. We also managed automated bidding effectively to prevent overspending and control bid inflation. High-performing video and user-generated content were leveraged to enhance user engagement and conversion.

THE RESULTS

For "Jurassic Warfare," we achieved significant improvements in Day 0 ROAS, more than doubling the past performance. Metadata and keyword optimization efforts resulted in doubling the app store visibility. Additionally, the deployment of impactful video and user-generated content amplified installations and overall ROAS across games.
"Impacting the T1 is always a challenge. However, in less than one month, the Appvertiser growth marketing team more than duplicated our D1, D, and D30 ROAS by trying new ARO types of targeting and different channels. I’m excited to see what else we can tackle

Adam Fotheringham

UA & Growth Marketing Manager

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