NEW: Custom Audiences in Google Play Console
New: Custom Audiences in Google Play Console
Google Play just dropped a new tool to help you engage with your users! It’s called Custom Audiences and it’s all about reaching the right people with the right message.This tool allows developers to create highly targeted campaigns that resonate with specific user segments, driving increased engagement and conversions.
What ‘s the deal?
- Group your users
Sort your app users into different groups based on what they do.
- Send the right message
Tailor your app’s content and offers to each group.
- Learn from your users
Figure out what makes your users tick to improve your app.
- Use advanced tools
Take advantage of Google’s Grouping API to define custom audiences based on tags created within the app.
🔮 Tired of guessing who your users are? We have the answer.
Where can I find it?
You can find it under the Store Presence menu!
The Power of Precision
With Custom Audiences, developers can unlock the full potential of personalized app marketing. By understanding user behavior and preferences in greater detail, they can create highly relevant experiences that drive deeper engagement and loyalty.
You can now split up your users into groups based on what they do in your app. Like, who’s a hardcore gamer, who just chills, or who loves your special feature. 🎮😴
Then, you can send each group different messages, offers, or content. It’s like having a personal convo with thousands of people at once! 💬
🔎 Think your users are a mystery? We can solve it.
This precision targeting can lead to significant improvements in key metrics such as:
- Conversion rates
Delivering tailored content to the right audience increases the likelihood of conversions.
- User retention
By addressing specific user needs and preferences, developers can enhance user satisfaction and reduce churn.
- Lifetime value
