Engaging Holiday Users with Seasonal Features, Gifts, and In-App Events
The holiday season provides an ideal setting for mobile app marketers to boost user engagement, revenue, and lifetime value. Incorporating seasonal features, gifting options, and in-app events allows apps to capture the festive spirit, driving higher click-through rates (CTR), in-app actions (IAA), and even in-app purchases (IAP).
Want to apply this yourself? Let us help.
Why Seasonal Features, Gifts, and In-App Events Matter
Holiday-themed updates connect users emotionally with your app, increasing engagement and creating a memorable experience. From Thanksgiving to New Year’s, adding exclusive content, gifting, and festive events can enhance retention rates and fuel more frequent app sessions, ultimately lifting lifetime value (LTV).
1. Implementing Holiday Gifting and Seasonal Content
Creating holiday-only features, such as gifting options or exclusive themed content, drives interaction and gives users a reason to stay active in-app. Highlighting time-sensitive, exclusive holiday deals or items taps into users’ urgency, boosting IAP and IAA metrics as users explore new offerings.
Curious about this? Reach out to our team.
Tips to Maximize Gifting and Seasonal Content:
- Boost IAP with Exclusive Offers: Showcase limited-time holiday bundles and items that appeal to festive sentiment and create urgency.
- Smooth User Journey with Deep Links: Direct users to specific seasonal features or gifts, reducing friction and increasing IAA by simplifying navigation. See more.
2. Hosting In-App Events for Increased Engagement
In-app events are perfect for fostering community and increasing user engagement (IAA) during the holiday season. Events like time-limited challenges, holiday mini-games, or daily check-ins encourage users to log in frequently, increasing app sessions and boosting retention.
Need guidance? We’re here to assist.
Benefits of In-App Events:
- Increase Engagement and LTV: Users are likely to spend more time in-app and interact with more features during holiday events.
- Drive Repeat Visits: Events give users a reason to return daily, which can raise CTR, ROAS, and overall retention.
Remerge’s insights show that engaging users with personalized holiday content or rewards can lead to higher LTV, as users who interact with these types of campaigns tend to stick around and continue engaging after the holiday season.
According to Remerge, in-app retargeting, for instance, is one of the most effective ways to reduce user churn rates before and after the busy festive period. It allows advertisers to build meaningful relationships with customers by adding value at the right time, meaning their apps stay relevant after the initial holiday excitement.
Want to see real examples? Contact us for insights.
3. Personalizing Holiday Experiences Through Dynamic Content
Dynamic content that aligns with user preferences enhances engagement and conversion rates (CVR). Remerge, one of the world’s leading demand-side platforms (DSP) for global brands, recommends using a product recommendation engine to personalize users’ holiday experiences, presenting items or offers tailored to their past interactions. This personalization improves in-app purchase metrics (IAP) and boosts ROAS, as users are more likely to buy when offers resonate with them.
Example: Tailoring festive offers based on previous purchases can drive repeat IAPs and increase user loyalty, contributing to higher overall lifetime value.
Have questions? Our team can help!
Backed by Remerge’s DSP Insights
Remerge partners with major e-commerce brands to run personalized retargeting campaigns and dynamic content for increasing in-app engagement and boosting ROAS during the holiday season. By using data-driven recommendations, you can work with Remerge to deliver timely, relevant ads and in-app experiences that maximize engagement and drive measurable growth.
By incorporating in-app events, holiday-specific features, and gifting options, app marketers can create an immersive holiday experience that improves metrics across the board, from CTR and CVR to LTV and IAP. This strategy ensures your app is a memorable part of users’ holiday season, driving results that extend well into the new year.
