We leveraged Ironsource, the largest inventory for real-money games, to engage a broad and relevant audience, and experimented with Unity for market diversification. Insights from Appvertiser guided a strategic shift in resource allocation, moving away from Google Ads limitations for iOS apps. This led to enhanced operational efficiency.

Starting with targeted campaigns in Canada, Empire Games systematically expanded into other promising markets like the UK, Australia, and the US, accessing regions with significant growth potential. A core strategy was to capitalize on the higher deposit rates and revenue from organic users compared to ad-driven downloads.