TREBEL MUSIC
App | Music
Trebel is a 100% free and lightweight music app.
You can download free music, play offline, no subscription or credit card required.
7.5 Million Installs
CPI -10%
145 million impressions
THE CHALLENGE
Trebel had its sights on expanding into the new markets of Colombia and Indonesia, each with distinct musical tastes and cultural nuances.
For a successful expansion in each region, a bespoke marketing strategy was needed to drive app installs and increase user engagement.
To maximize reach and impact, Trebel wanted to gain incremental users outside of the walled gardens on the open internet, where the majority of users spend their time.
THE SOLUTION
We cracked the code by targeting untapped local channels and creating regionally relevant campaigns for users in each market. For this, we designed a localized creative strategy based on matching creatives featuring local artists and trending genres to attain installs and registrations, plus a complete ASO & ASA rework based on strategical matching with the creatives from the ads campaigns, making a smooth user journey from impressions to installs.
KWs (MX)
0
x
KWs (US)
0
x
Reg Rate
+
0
%
"Appvertiser has been key to our success of (+90% user growth) over the past year. We have had to move quickly, adapt frequently to changing budgets and market focuses all while managing ambitious efficiency targets. They have proven to be agile, flexible and truly operate like an extension of our internal team. The onboarding process was fast and efficient and we benefited from having hands-on analytics, UA managers and ASO experts on our account
Leah Atkinson
Chief Growth Officer
& Global Head of Marketing
