Being in an industry with one of the heaviest market share sizes, our challenge was making new artists heard. Also, surfing the wide release of AppTrackingTransparency along with iOS 14.5 in April was not an easy scenario.
THE SOLUTION
CPI and CPA decresion objectives tattooed in our to-do lists
By continuously optimizing our running campaigns and overall user journeys, we achieved a cost-per-install decrease of 25%. We took the cost per action to the lowest level ever: $0,016, hitting the milestone of getting 11M users using paid ads.
The Results
Hitting the #6 Rank in Android Play Store and #8 in iOS Appstore in the US.
Driving conversions by diversifying our UA efforts: Audiomack teamed up with Appvertiser to boost their User Acquisition strategies through FB, TikTok, Snap, ASA, Google Ads, Ironsource, Twitter, and Unity. The result? 18M Subscribers, 11M Monthly Active Users.