DAVE
App | Fintech
Banking app that puts your financial mind at ease. Drive scale on emerging channels while meeting CPA and conversion targets.
10M Users
$4B Valuation to IPO
+1980% Growth Strategy
$2.5M Monthly Spend
THE CHALLENGE
Money Management Priorities
Put everyone's financial mind at ease with free overdraft cash, budgeting, and side gigs; it's not easy stuff. Dave was aiming to reach more banking App users, increase registrations, and boost revenue. As the pandemic has changed people's relationships with brick-and-mortar financial institutions, we have significant growth opportunities and significant competition challenges with large corporations. Our challenge was to think outside the box to constantly figure out new ways to decrease the CPI and CPI numbers.
THE SOLUTION
Endless improvement
We work on acquiring many new users and keeping up their financial life on Dave instead of other financial apps and institutions on the market. We surf the competitive internet landscape by increasing/decreasing spend and optimizing different bid strategies like Lowest cost vs. Auto-bid vs. Max bid, always looking and testing new audiences, scaling from $120K to $2M monthly spend.
