Crafting Persuasive Marketing Messages for Your Display Ads and App Store Pages

💡 Hey there! Are you trying to make your app store product page stand out? 🚀 Here are some tips and tricks to help you captivate your target audience!

Hey there, curious marketer! You’re looking great today.

Whether you’re here for inspiration, seeking knowledge, or just happened to stumble upon this newsletter by accident, we’re thrilled to have you here! In this edition, we’ve collected some must-read strategies, tips, and tricks specifically tailored for app store custom product pages and display ads.

So, let’s dive in!

📱 First and foremost, when it comes to taking on a new project it’s important to make sure that you’re setting yourself up for success. While it may be tempting to take on every task that comes your way, sometimes delegating to expert hands can save you both time and resources – making it a game-changing decision.

🎯 Now, let’s talk about some strategies and tips for directing specific users to your new custom product pages:

• Unify your store assets with connected UA creatives. In other words, make sure your ads and product pages have a consistent design and color scheme. This way, users won’t be confused when they land on your product page, and they’ll be more likely to install your game. 🎨

• Showcase real app content, like the newest characters, features, and rewards. For example, if some players are already familiar with your game because of movies, TV shows, or similar games, showing them the newest and most attractive content might attract them to install your game. 🏆

• Feature limited-time events, holidays, etc. If you’re running a UA campaign with ads showing time-limited events, having custom product pages is a must. Due to the events, there’s a high chance that users will come to play your game only if they see event-related content in the store. 🎁

• Consider target users’ age. For younger audiences, show more action-packed gameplay. For older audiences, try a more conservative approach. 💥

📹 You can also test different emotions, motivators, themes, unique selling propositions, and much more. Once you find out what works best in your store, you can try applying that knowledge in app preview videos, icons, or the game itself.

🎮 Now, when it comes to app store screenshots, it’s not always advisable to show high-quality videos that surpass the quality of the actual application. Sometimes, it’s better to showcase actual gameplay content rather than content that’s not featured in the game.

👀 Make sure to take a close, detailed look at the specifications and formats of the creatives you’ll be uploading, as this will define your work and approach.

🤳 Social media ads are another great way to promote your app. Here are some tips for creating effective ads:

• Keep it short: People scroll away from your ad faster than you can say “video advertising”. Therefore, Facebook advises you to keep your videos as short as possible. The social media platform recommends a length of only 5-15 seconds for in-stream video ads. A short time span also forces you to think about brand placement. Consider mentioning your brand as early in the video as possible. A study by Facebook IQ tells that consumers are 23% more likely to remember a brand if it’s featured in the first 3 seconds of a video ad. 🎥

• Mid-roll CTA placement: A good video ad directs its target audience to a specific goal. Whether it’s making an online purchase, reading a blog, or booking a hotel. The clearer the CTA, the better the outcome. But where do you place your CTA? While average VCRs (video completion rates) are rising, it’s still not likely that Facebook users will watch your entire video ad. A CTA at the end of the video may not have the impact you want. When you position it pre-roll, you have not convinced your audience of anything yet. 🎬

• Optimize your aspect ratio: We recommend creating your video ads as vertical (9:16) or square videos (1:1). Both ratios take up a lot more space in a user’s mobile newsfeed compared to landscape (16:9). While research shows that square videos (1:1) gain 30-35% more views and 80-100% more engagement, vertical videos perform even better. 📱

• Sound off! Subs on!: Studies show that millennials and Gen Z audiences highly appreciate videos with subtitles – and this trend is quickly growing on other users too. So, when you create video ads, design them sound off. It doesn’t mean they can’t contain sound, but the message should come across without audio. You do this by showing subtitles, captions, logos, and title cards. 🔇📝

• Keep it simple: When it comes to creating social media ads, it’s important to keep the message simple and concise. People tend to scroll through their feeds quickly and won’t spend much time on an ad that’s overly complicated or confusing. Focus on one main idea or message and use clear and concise language to get your point across. 💬

• Get inspired or hire an expert team: There is plenty of inspiration out there. It’s all about finding it. We invite you to get in contact with the Appvertiser Team in Linkedin to connect and exchange valuable insights. We love doing it! Here is one source you could be looking at.

And don’t forget:

🧪 A/B testing is an essential practice for optimizing the effectiveness of your social media ads. By testing different versions of your ads and analyzing the results, you can gain valuable insights into what works best for your audience. This can help you refine your messaging, design, and targeting for better performance.

🚀 With the rise of social media platforms like TikTok, new trends and features are constantly emerging. When creating social media ads, it’s important to stay up-to-date with these trends and incorporate them into your strategy when appropriate. For example, using an automated bot voice to read subtitles in your video ads can be a fun and engaging way to capture your audience’s attention.

👀 Remember to create a sense of urgency in your social media ads. By emphasizing limited offerings, end dates, or exclusive deals, you can encourage people to act quickly before they miss out. And don’t be afraid to use unique and humorous ad copy to stand out from the crowd. Just be sure to stay true to your brand voice and messaging, and avoid anything that could be seen as offensive or inappropriate. 🤩

Finally, know when to ask for help: Sometimes, it’s best to delegate your app store and social media ad campaigns to experts. Specialized agencies like Appvertiser can bring you solutions and help you save time and resources. At our agency, we have first-hand experience in helping clients succeed with their campaigns. So don’t hesitate to ask for advice.

That’s all for now! Good luck with your ad campaigns! 🍀📈