Not just visible— irresistible.
App Store Optimization
& Organic Growth
Convert impressions into downloads with stunning app store assets, enhanced visibility and a full user journey optimized for conversion.
ASO metrics we're obsessed with
A-Z organic growth
Visibility
Increase rank and visibility, drawing more users
· Keyword rankings
· Top chart rankings
· Category rankings
· Similar and related apps
· Featured
Conversion
Enhance user interest to clicks, boosting app adoption
· Click-through rate (CTR)
· Convertion rate (CR)
Growth
Gauge installs and active usage for sustained growth
· Number and velocity of installs
· Number of active users (MAU & DAU)
· Organic uplift
· Effective cost per install (eCPI)
User Feedback
A high rating and positive reviews are signs of a quality app worth downloading
· Rating Score
· Number of ratings
· Number of reviews
· Rating/reviews ratio
· User sentiment
Monetization
Fine-tune for revenue growth and long-term user value
· Revenue
· Average revenue per user (ARPU)
· Lifetime value (LTV)
How are you balancing organic with paid growth?
"We didn’t know that a strategy as simple as App Store Optimization could drive us that considerable growth. We started in just 3 countries, and after seeing the changes, we continue doing it. Thanks, Appvertiser, for unlocking this new UA window for us."
