Eat SKAD for Breakfast!
Eat SKAD for Breakfast!
When It comes to mobile marketing, achieving high conversion rates without overspending has become a challenge, especially with SKAdNetwork thresholds. At Appvertiser, we’ve devised a strategy to tackle this effectively using Facebook Ads campaigns focused on upper funnel events, such as brand awareness.
Discover how Appvertiser can transform your app’s market performance.
Step-by-Step Approach
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- Launch Upper Funnel Campaigns
Initiate Facebook Ads campaigns targeting upper funnel events, such as brand awareness. This allows you to run extensive creative tests without significant budget expenditure.
- Measure Key Metrics
Focus on key performance indicators (KPIs) like Click-Through Rate (CTR) to measure the effectiveness of your creatives. High CTR is an indicator of engaging content.
- Identify High-Performing Creatives
Analyze the CTR data to identify creatives that significantly outperform others. These high-performing creatives are your assets for the next phase.
- Implement in Main AAA Campaigns
Once you have a selection of high-performing creatives, integrate them into your main Automated App Ads (AAA) campaigns. With proven engagement, these creatives have a higher chance of passing SKAdNetwork thresholds, leading to improved conversion rates and lower Cost Per Install (CPI).
Contact our experts and unlock SKAdNetwork success with our killer strategy!
Benefits
- Cost Efficiency
By testing in upper funnel campaigns, you avoid the high costs associated with direct conversion campaigns.
- Data-Driven Decisions
This strategy leverages empirical data, ensuring that only the most effective creatives are scaled.
- Improved Performance
